Beauty & Seoul brings the best of Korean skincare to the UK market, all personally curated by British-Korean Adoptee, Maree

Our company was founded in April 2017 and is very much a project from the heart. Beauty blogger and Korean Adoptee, Maree Kinder, returned to her native South Korea for the first time in 2014 and was blown away by the innovation, quality and relative low cost of Korean Skincare.

In 2017, Maree quit her job to live in South Korea and search for her birth parents. When the search proved unsuccessful, she began blogging about Korean beauty as a distraction. She left Seoul with the links and connections to start a business to bring these fantastic products back to her UK home. Whilst searching for a connection to Korea, through the disappointment of her family search, she managed to find it through skincare, hence Beauty & Seoul.

We are located in and ship all products from London so our customers don't have to bear the burden of long shipping times or hidden customs fees. It is a family run business with Maree as the majority stakeholder.

Maree's husband Steve and father Roel complete the directors and collectively own 100% of the company. We work directly with brands in Korea to ensure authenticity and quality of products.

South Korea's beauty industry is typically about 10-12 years ahead of the rest of the world in terms of innovation and formulations. In 2017, South Korea's beauty industry was estimated to be worth just over $13bn (£10bn), according to retail researchers Mintel and grew 200% in the last 3 years. 

Press coverage
"South Korean beauty products and routines have become so popular that people in the UK have been buying them from specialist websites ... Maree Kinder runs Beauty & Seoul, an online retailer selling these [South Korean] products"
You and Yours - Weedkiller safety, Korean beauty, John Lewis profits plunge (6:50mins - 11:30mins)
BBC Radio 4 - September 13, 2018
"Having fallen in love with K-beauty following a trip back to her native South Korea, Maree Kinder left her retail marketing job to pursue a career in Korean cosmetics. The result? Beauty & Seoul; a London-based K-Beauty store selling everything from serums and essences (a K-beauty must), to SPF and the signature sheet mask. The brand often hosts regular pop-up stores around the capital, so keep your eyes peeled…"
The C&TH Guide To Korean Culture In London
Country & Townhouse - November 03, 2019
"Maree Kinder, British-Korean founder of online boutique Beauty & Seoul explains: "I only take 4-5 steps in my morning and evening routine. Ten-step skincare is to show people that these are the 10 products you can have at your disposal to tackle any concern, but you don't have to use them all at once.""
The 10-Step Routine Is A Myth – Here's What Korean Women Really Use
Refinery 29 - July 23, 2019
"Benton fermentation eye cream: £29, beautyandseoul.co.uk. This is a terrific buy if you’re after an effective eye cream that’s not going to be too heavy. We definitely felt the difference if we went without it for a day."
7 best fermented skincare products
Independent - January 24, 2019
"Where can I buy Korean skincare products in the UK? Selfridges, Beauty & Seoul, Soko Glam"
What is K-Beauty, why is it so popular and where can you buy Korean cosmetics in the UK?
The Sun - February 08, 2018
"Cult K-beauty brand Beauty & Seoul has hit London this month with a pop up in Soho. Founder Maree Kinder started the brand in the UK as an online shop. _shift sits down with Kinder to explore the products she enjoys, and introduces the Korean routine to the UK."
_shift visits K-beauty pop-up Beauty & Seoul
_shift - May 09, 2019
Awards
Finalist for Asian Women of Achievement Award - Entrepreneurship - May 14, 2020
Management Today 35 Women Under 35 - June 23, 2019
Videos
Testimonials
★ ★ ★ ★ ★
"My daughter loves her skin care and the majority of her routine is made up of products from Korea. Living in the UK, this website is a life saver! (And a money saver) My daughter loves the brands descriptions as it comes from someone who has a clear understanding of each product, as well as a passion for what they are selling. The prices are reasonable, the shipping is cheap and the product range is perfect for us. Would highly recommend!"
★ ★ ★ ★ ★
"I placed my order on Thursday at 4.50pm, received an email on Friday at 4.10pm to say my package was ready for the next delivery slot and would be sent on the next working day. Due to the weekend my parcel came Monday at 12.30pm. I am really happy with how quick this arrived (I had the free estimated 48hrs from dispatch delivery as my order came to over £25). My order came in good condition and included three reasonably sized free samples which I'm excited to try. I love the layout of this website, it's simple to navigate and I like the personal aspects such as Maree's blog and when you click on a product it says why she likes it. I will be repurchasing from this website as I have received great service and I'm happy I've finally found a UK website that stocks more than one Korean brand without the stress of having to worry about customs fees!"
★ ★ ★ ★ ★
"Excellent product selection with competitive prices compared to other UK stockists of K-Beauty. I emailed Maree, who gave me some advice on product selection which was really helpful and then the ordering and delivery process was quick and simple! Thanks for the free samples!"
★ ★ ★ ★ ★
"Excellent service. I didn't expect my parcel so quick!! And amount of free samples is stunning. Love the packing and all the products which I no longer have to order and wait weeks.."
★ ★ ★ ★ ★
"Excellent products!! I've been using these products for almost a year now and I greatful that I've found this great shop!! So many samples in every order.. Great prices and Maree is so helpful!!!"
★ ★ ★ ★ ★
"Service is 10/10. Amazing prices for Korean skincare to the UK. 1st class delivery was very quick. I ordered on Tuesday evening and my items were delivered on Thursday. Lots of free samples as well. Great site."
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