Our company was founded in April 2017 and is very much a project from the heart. Beauty blogger and Korean Adoptee, Maree Kinder, returned to her native South Korea for the first time in 2014 and was blown away by the innovation, quality and relative low cost of Korean Skincare.
In 2017, Maree quit her job to live in South Korea and search for her birth parents. When the search proved unsuccessful, she began blogging about Korean beauty as a distraction. She left Seoul with the links and connections to start a business to bring these fantastic products back to her UK home. Whilst searching for a connection to Korea, through the disappointment of her family search, she managed to find it through skincare, hence Beauty & Seoul.
We are located in and ship all products from London so our customers don't have to bear the burden of long shipping times or hidden customs fees. It is a family run business with Maree as the majority stakeholder.
Maree's husband Steve and father Roel complete the directors and collectively own 100% of the company. We work directly with brands in Korea to ensure authenticity and quality of products.
South Korea's beauty industry is typically about 10-12 years ahead of the rest of the world in terms of innovation and formulations. In 2017, South Korea's beauty industry was estimated to be worth just over $13bn (£10bn), according to retail researchers Mintel and grew 200% in the last 3 years.
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