Press coverage
"Maree Kinder, founder of online K-beauty emporium Beauty & Seoul, was born in Korea but grew up in the UK, and found a connection to her homeland through Korean skincare. Now Beauty & Seoul is one of the UK’s leading marketplaces for all manner of K-beauty treats, many of which have been handpicked by Kinder herself. Here, she shares her current top five favourite skincare products, to see you through the festive season and into the new year."
5 Affordable K-Beauty Skincare Products For Healthy Winter Skin
Vogue - December 13, 2020
"Founded in 2016, Beauty & Seoul launched when there were very few options in getting Korean skincare in the UK. Now the UK's leading K-Beauty curator, the aim of the site is to make Korean skincare more mainstream and to promote the idea that skincare is selfcare."
October 2020: Little Black Book Of Health, Beauty And Wellness Practitioners
Forbes - October 15, 2020
"We asked Maree Kinder, founder of Beauty & Seoul, to give us the low-down on this K-beauty powerhouse…"
Cica cream is the K-beauty saviour your skin needs this autumn
Stylist - October 15, 2020
"“Koreans take their skincare very seriously and are always trying to attain a flawless complexion,” says Maree Kinder, founder of Beauty & Seoul. “As such, skincare companies in Korea invest huge amounts in research and development to come up with the best formulations for this demanding market. In fact, industry experts suggest that the formulations are so advanced they are around 10-12 years of Western counterparts.”"
What is Jamsu? The K-Beauty Trend of Dunking Your Made-Up Face in Water
Dazed Digital - September 09, 2020
"Having fallen in love with K-beauty following a trip back to her native South Korea, Maree Kinder left her retail marketing job to pursue a career in Korean cosmetics. The result? Beauty & Seoul; a London-based K-Beauty store selling everything from serums and essences (a K-beauty must), to SPF and the signature sheet mask. The brand often hosts regular pop-up stores around the capital, so keep your eyes peeled…"
The C&TH Guide To Korean Culture In London
Country & Townhouse - November 03, 2019
"Maree Kinder, British-Korean founder of online boutique Beauty & Seoul explains: "I only take 4-5 steps in my morning and evening routine. Ten-step skincare is to show people that these are the 10 products you can have at your disposal to tackle any concern, but you don't have to use them all at once.""
The 10-Step Routine Is A Myth – Here's What Korean Women Really Use
Refinery 29 - July 23, 2019
"Benton fermentation eye cream: £29, This is a terrific buy if you’re after an effective eye cream that’s not going to be too heavy. We definitely felt the difference if we went without it for a day."
7 best fermented skincare products
Independent - January 24, 2019
"South Korean beauty products and routines have become so popular that people in the UK have been buying them from specialist websites ... Maree Kinder runs Beauty & Seoul, an online retailer selling these [South Korean] products"
You and Yours - Weedkiller safety, Korean beauty, John Lewis profits plunge (6:50mins - 11:30mins)
BBC Radio 4 - September 13, 2018
"Where can I buy Korean skincare products in the UK? Selfridges, Beauty & Seoul, Soko Glam"
What is K-Beauty, why is it so popular and where can you buy Korean cosmetics in the UK?
The Sun - February 08, 2018
"Cult K-beauty brand Beauty & Seoul has hit London this month with a pop up in Soho. Founder Maree Kinder started the brand in the UK as an online shop. _shift sits down with Kinder to explore the products she enjoys, and introduces the Korean routine to the UK."
_shift visits K-beauty pop-up Beauty & Seoul
_shift - May 09, 2019
Finalist for Asian Women of Achievement Award - Entrepreneurship - May 14, 2020
Management Today 35 Women Under 35 - June 23, 2019
★ ★ ★ ★ ★
"My daughter loves her skin care and the majority of her routine is made up of products from Korea. Living in the UK, this website is a life saver! (And a money saver) My daughter loves the brands descriptions as it comes from someone who has a clear understanding of each product, as well as a passion for what they are selling. The prices are reasonable, the shipping is cheap and the product range is perfect for us. Would highly recommend!"
★ ★ ★ ★ ★
"I placed my order on Thursday at 4.50pm, received an email on Friday at 4.10pm to say my package was ready for the next delivery slot and would be sent on the next working day. Due to the weekend my parcel came Monday at 12.30pm. I am really happy with how quick this arrived (I had the free estimated 48hrs from dispatch delivery as my order came to over £25). My order came in good condition and included three reasonably sized free samples which I'm excited to try. I love the layout of this website, it's simple to navigate and I like the personal aspects such as Maree's blog and when you click on a product it says why she likes it. I will be repurchasing from this website as I have received great service and I'm happy I've finally found a UK website that stocks more than one Korean brand without the stress of having to worry about customs fees!"
★ ★ ★ ★ ★
"Excellent product selection with competitive prices compared to other UK stockists of K-Beauty. I emailed Maree, who gave me some advice on product selection which was really helpful and then the ordering and delivery process was quick and simple! Thanks for the free samples!"
★ ★ ★ ★ ★
"Excellent service. I didn't expect my parcel so quick!! And amount of free samples is stunning. Love the packing and all the products which I no longer have to order and wait weeks.."
★ ★ ★ ★ ★
"Excellent products!! I've been using these products for almost a year now and I greatful that I've found this great shop!! So many samples in every order.. Great prices and Maree is so helpful!!!"
★ ★ ★ ★ ★
"Service is 10/10. Amazing prices for Korean skincare to the UK. 1st class delivery was very quick. I ordered on Tuesday evening and my items were delivered on Thursday. Lots of free samples as well. Great site."
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