The processing of personal data by Beauty & Seoul abides by the norms of REGULATION (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation). All requests concerning the processing of personal data by Beauty & Seoul as a data controller are managed by our organisation and our data protection officer in due time and in strict respect for the right to data protection enjoyed by our customers under the EU privacy and data protection framework.



When you purchase something from our store or register an account, we collect the personal information you give us such as your name, address and email address.

We monitor visitors on our websites and mobile apps and may use this data to improve our website performance and your experience with personalised content, promotions and campaigns, both on the website and through triggered email, SMS and direct mail (but only where you have agreed to these channels).

We collect information about your IP address which may be used to detect the organisation or ISP connecting to the site and an approximate geographic location.

If you are a customer or known contact you may be identified as having visited the site by virtue of either clicking through on emails, logging in or registering to use the website. 

Email marketing: With your permission, we may send you emails about our store, new products and other updates. Permission for email marketing is granted after a customer requests to subscribe to our mailing list or after checking the box requesting email marketing during the checkout process. The information kept for the purpose of email marketing includes name (optional), last name (optional), and email address (mandatory) as informed by the customer. 

Our newsletter is delivered through Mailchimp. The information collected for the purpose of email marketing (Newsletter) will not be used for any other purpose other than sharing the latest news about sales, new arrivals, and other information about our store that may be of relevance to our customers. We do not share your newsletter information with other parties that are not involved in facilitating the delivery of the newsletter itself and you will always have the opportunity to unsubscribe from our newsletter.  


When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for the specific reason of he purchase of a product or service offered by Beauty & Seoul, following Art. 6(1)(b) of the GDPR. Please note that it is not possible to place an order with us if you do not disclose valid and trustworthy information about billing and shipping details.

If we ask for your personal information for a secondary reason, like Newsletter marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. Beauty & Seoul does not send unsolicited email marketing and, if you feel you are no longer interested in receiving news from us, you will be offered an easy way to unsubscribe from our mailing list at the bottom of every communication ("unsubscribe").

Beauty & Seoul does not collect sensitive data ("special categories of personal data") about customers and will not request you to disclose any information that is not strictly necessary for placing an order with us or improving our services through cookies.

How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at:

Beauty & Seoul
33 Hanwell Gardens, London, W7 3HZ

You are also entitled to the erasure/alteration/rectification of your data (as well as other applicable individual rights following Art. 8 of the GDPR) on our customer database at any time. You may exercise your right at any time  by contacting us at or mailing us at:

Beauty & Seoul
33 Hanwell Gardens, London, W7 3HZ



We may disclose your personal information if we are required by law to do so following Art. 6(1)(c), (d), (e) and (f) of the GDPR.



Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Data processing managed by Shopify and Shopify applications are beyond the control and oversight of Beauty & Seoul. Therefore we do not act as data controllers for the information that Shopify decides to process for the purpose of their own operations. Read Shopify's Privacy Policy here.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.



In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. 


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.



To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.



By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.



We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.



If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or mail us at

Beauty & Seoul, 33 Hanwell Gardens, London, W7 3HZ