Why Beauty & Seoul?
When I first visited Seoul as a Korean adoptee, I was frustrated that I couldn't speak the language, I didn't take to kimchi, I wasn’t a size 0 and I was tanned. In other words, I felt like the worst Korean ever! Through searching for my something, I managed to fall deeply and unexpectedly in love with KBeauty. I have always been a beauty junkie but this was something more than that. Discovering KBeauty products enabled me to enjoy a piece of my motherland. For me, it was a link to my birth country; a link that I loved, something that made me connect with fellow Koreans. KBeauty made me look more Korean, but most importantly, it made me feel more Korean.