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Why Beauty & Seoul?

When I first visited Seoul as a Korean adoptee, I was determined to find something that I could connect with, but I didn't speak the language and I didn't feel Korean. After my unsuccessful birth family search, I threw myself in writing a blog and Instagram about Korean skincare which acted as a welcome distraction. I had always been a beauty junkie but this was something more than that. Discovering KBeauty products enabled me to finally enjoy a piece of my motherland. For me, it was a link to my birth country; a link that I loved, something that made me connect with fellow Koreans. Beauty & Seoul was born, and will always remain a project from the heart.

Maree x

New Arrivals

The K-Blog

Top tips on sustainable beauty from Bags of Ethics

Top tips on sustainable beauty from Bags of Ethics

We are fully aware that the beauty industry has some way to go in terms of sustainability. In this guest blog, our partner, Bags of Ethics, describes some simple, sustainable changes you can make to your beauty lifestyle.
August 24, 2019 by Maree Kinder
All About SPF

All About SPF

SPF? Factor 50? PA+? In this blog, I bring it back to basics and talk about SPF, why you need to use it daily and the difference between chemical and physical coverage.
July 31, 2019 by Maree Kinder
Moving to a new warehouse!

Moving to a new warehouse!

Please note that from midnight Saturday June 1st there will be a delay of 10 days as we move into our new warehouse
May 29, 2019 by Maree Kinder

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The K-Vlog

What happens when UK KBeauty bloggers get together!

What happens when UK KBeauty bloggers get together!

In January, we had our quarterly London Asian Beauty Meet Up where bloggers, Instragrammers, shop owners and KBeauty enthusiasts from UK come to chat, try products... and drink!
March 31, 2018 by Maree Kinder
KOREA VLOGS DAY 9: Talking adoption & Sulwhasoo spa

KOREA VLOGS DAY 9: Talking adoption & Sulwhasoo spa

After 9 fantastic days in the motherland, we had to say goodbye. The highlight of the final day was shopping in the trendy Hongdae district and visiting the gorgeous Sulwhasoo Spa
January 01, 2018 by Maree Kinder
KOREA VLOGS DAY 8: KBeauty Shopping day in Garosu-gil

KOREA VLOGS DAY 8: KBeauty Shopping day in Garosu-gil

Today we went to the lovely area of Sinsa for brunch and I also had a few things left on my KBeauty shopping list!
December 27, 2017 by Maree Kinder
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