Why Beauty & Seoul?
When I first visited Seoul as a Korean adoptee, I was determined to find something that I could connect with, but I didn't speak the language and I didn't feel Korean. After my unsuccessful birth family search, I threw myself in writing a blog and Instagram about Korean skincare which acted as a welcome distraction. I had always been interested in skincare but this was something more than that. Discovering KBeauty enabled me to finally enjoy a piece of my motherland. For me, it was a link to my birth country; something to be proud of that made me connect with fellow Koreans. Beauty & Seoul was born, and will always remain a project from the heart.