Beauty & Seoul partners with Sokollab for a Korean Culture Pop-Up in Soho, London
Beauty & Seoul is partnering with Sokollab to bring the hugely in-trend world of Korean Pop and Beauty (K-Beauty) to central London.
In 2019, Beauty & Seoul and Sokollab collaborated and launched the UK’s first Kpop and KBeauty store in the heart of London. With the rise of Korean culture here in the UK, the demand for an offline store to introduce the UK public to the trendy Korean culture scene was high.
Opening this year on Valentine’s Day (14th February) in Soho, the store will be in a larger space and feature a sheetmask wall, a Pick & Mix Skincare Sample range, Kpop & Merchandise as well as a chill out area. Customers will be able to try Beauty & Seoul products first hand in store where samples will be given out to all purchasing customers.
Beauty & Seoul will also launch its 4th limited edition Travel Set at the pop-up featuring deluxe travel size samples of their favourite products. All profits made on the kit will be donated to mental health charity, MIND.
About the collaboration, Maree Kinder, Founder of Beauty & Seoul has said ‘we loved having our pop last year with the Sokollab team but we are even more excited about this one which will be in a larger space.’ Sokollab have added ‘we are excited to be able to relaunch Sokollab in a larger format, sharing our love for KBeauty and Kpop in an accessible London location. As a key collaborator, Beauty & Seoul have been amazing and we can’t wait to present their all-star skincare line up in our new store’.
The pop up will be for a month starting February 14th 12pm at:
Sokollab
19 Soho Square
London W1D 3QN